The Franchise Law Review - 9th Edition

The Franchise Law Review - 9th Edition

Pages: 532

ISBN: 978-1-83862-455-2

  • £350.00

The Franchise Law Review provides an insightful overview of the laws and regulations governing franchise systems in key jurisdictions worldwide. With a focus on recent developments, it also examines the most common practical challenges involved in international franchising, including IP and data protection, tax liabilities and competition law issues.

In this book: 


  • Editor’s Preface
    Mark Abell
    Bird & Bird LLP
  • What is Franchising?
    Mark Abell
    Bird & Bird LLP
  • Franchising as Part of an International Multichannel Strategy
    Mark Abell
    Bird & Bird LLP
  • The Regulation of Franchising around the World
    Mark Abell
    Bird & Bird LLP
  • Intellectual Property
    Allan Poulter and Robert Williams
    Bird & Bird LLP
  • Data Protection
    Ruth Boardman, Francis Aldhouse and Elizabeth Upton
    Bird & Bird LLP
  • Tax Considerations
    Zoe Feller and Caroline Brown
    Bird & Bird LLP
  • Trade Secrets and Franchising
    Mark Abell and Jonathan Goldsworthy
    Bird & Bird LLP
  • Franchisees as Consumers
    Jiri Jaeger and Frederik Born
    Bird & Bird LLP
  • Resolving International Franchise Disputes
    Victoria Hobbs
    Bird & Bird LLP
  • E-Commerce and Franchising
    Ben Hughes and Francesca Longsworth
    Bird & Bird LLP
  • The Competition Law of the European Union
    Mark Abell
    Bird & Bird LLP
  • The Impact of Covid-19 and Brexit on Franchising
    Mark Abell
    Bird & Bird LLP
  • Editor’s Global Overview
    Mark Abell
    Bird & Bird LLP
  • Africa Overview
    Nick Green
    Bird & Bird LLP
  • GCC Overview
    Melissa Murray
    Bird & Bird LLP


  • Brazil
  • China
  • Czech Republic
  • Denmark
  • France
  • Germany
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iran
  • Italy
  • Japan
  • Kazakhstan
  • New Zealand
  • Poland
  • Russia
  • Saudi Arabia
  • Singapore
  • Switzerland
  • Taiwan
  • Ukraine
  • United Kingdom

Mark Abell is global head of Bird & Bird’s franchising, licensing and multichannel strategies team. He is based in London.

Over the past 34 years he has constantly advised a wide range of household names, particularly in the retail, food and beverage, education and healthcare sectors, on the development and implementation of their international expansion strategies and the corresponding re-engineering of their businesses.

Having written his doctoral thesis on ‘The Law and Regulation of Franchising in the EU’, Mr Abell has acted as an expert to the WIPO and WTO on franchising and is co-editor of the world’s leading legal periodical in his field of practice, the International Journal of Franchising Law.

Mr Abell is a member of the IBA Franchise Committee and the ABA Franchise Forum. He is a frequent speaker at both legal and commercial conferences around the world on franchising and multichannel strategies.

Mr Abell has published more than 500 articles in a wide variety of publications and journals. He is also the author of nine books, including European Franchising: Law and Practice in the European Community, The International Franchise Option, The Franchise Option: A Legal Guide, Franchising in India, Alternative Corporate Re-engineering and The Law and Regulation of Franchising in the EU. He is the co-author of the WIPO publication on franchising and currently edits the LexisNexis Encyclopaedia of Forms and Precedents volume on franchising, distribution and agency, a standard text of the UK legal profession.

Mark is currently advising the Committee on Internal Market and Consumer Protection of the EU Parliament on potential new franchise legislation, and is the author of its recent report ‘Legal Perspective of the Regulatory Framework for Franchising in the EU’.

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