The Franchise Law Review - 6th Edition

The Franchise Law Review - 6th Edition

Pages: 700

ISBN: 978-1-83862-002-8

  • £350.00

This book provides an introduction to the basic elements of international franchising and an overview of the way that it is regulated in 37 jurisdictions. It seeks to provide the reader with a high-level understanding of the challenges involved in international franchising in the first section, and then, in the second section, explains how these basic themes are reflected in the regulatory environment within each of the countries covered.

In this book: 


  • Editor’s Preface
    • Mark Abell, Bird & Bird LLP
  • What is Franchising?
    • Mark Abell, Bird & Bird LLP
  • Franchising as Part of an International Multichannel Strategy
    • Mark Abell, Bird & Bird LLP
  • The Regulation of Franchising around the World
    • Mark Abell, Bird & Bird LLP
  • Sustaining Relationships
    • Steven Frost, Smith & Henderson
    • Mark Abell, Bird & Bird LLP
  • Intellectual Property
    • Allan Poulter and Robert Williams, Bird & Bird LLP
  • Data Protection
    • Ruth Boardman, Francis Aldhouse and Elizabeth Upton, Bird & Bird LLP
  • Tax Considerations
    • Zoe Feller, Bird & Bird LLP
  • Trade Secrets and Franchising
    • James Froud and Mark Abell, Bird & Bird LLP
  • Franchisees as Consumers
    • Jiri Jaeger, Bird & Bird LLP Düsseldorf
    • Frederik Born, Bird & Bird LLP London
  • Resolving International Franchise Disputes
    • Victoria Hobbs, Bird & Bird LLP
  • E-Commerce and Franchising
    • Ben Hughes, Bird & Bird LLP
  • The Competition Law of the European Union
    • Mark Abell, Bird & Bird LLP
  • The Impact of Brexit on Franchising
    • Mark Abell, Bird & Bird LLP
  • Editor’s Global Overview
    • Mark Abell, Bird & Bird LLP
  • Africa Overview
    • Nick Green, Bird & Bird LLP
  • GCC Overview
    • Melissa Murray, Bird & Bird LLP
  • Dispute Resolution Appendix
    • Beatriz Diaz De Escauriaza, Bird & Bird LLP


  • Argentina
  • Australia
  • Austria
  • Barbados
  • Brazil
  • Canada
  • Chile
  • China
  • Czech Republic
  • Denmark
  • France
  • Germany
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iran
  • Italy
  • Kazakhstan
  • Korea
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Poland
  • Portugal
  • Russia
  • Saudi Arabia
  • Singapore
  • South Africa
  • Sweden
  • Ukraine
  • United Kingdom
  • United States


Mark Abell, Bird & Bird LLP


Mark Abell is global head of Bird & Bird’s franchising, licensing and multichannel strategies team. He is based in London.

Over the past 34 years he has constantly advised a wide range of household names, particularly in the retail, food and beverage, education and healthcare sectors, on the development and implementation of their international expansion strategies and the corresponding re-engineering of their businesses.

Having written his doctoral thesis on ‘The Law and Regulation of Franchising in the EU’, Mr Abell has acted as an expert to the WIPO and WTO on franchising and is co-editor of the world’s leading legal periodical in his field of practice, the International Journal of Franchising Law.

Mr Abell is a member of the IBA Franchise Committee and the ABA Franchise Forum. He is a frequent speaker at both legal and commercial conferences around the world on franchising and multichannel strategies.

Mr Abell has published more than 500 articles in a wide variety of publications and journals. He is also the author of nine books, including European Franchising: Law and Practice in the European Community, The International Franchise Option, The Franchise Option: A Legal Guide, Franchising in India, Alternative Corporate Re-engineering and The Law and Regulation of Franchising in the EU. He is the co-author of the WIPO publication on franchising and currently edits the LexisNexis Encyclopaedia of Forms and Precedents volume on franchising, distribution and agency, a standard text of the UK legal profession. Mark is currently advising the Committee on Internal Market and Consumer Protection of the EU Parliament on potential new franchise legislation, and is the author of its recent report ‘Legal Perspective of the Regulatory Framework for Franchising in the EU’.

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