The Franchise Law Review - 7th Edition

The Franchise Law Review - 7th Edition

Pages: 564

ISBN: 978-1-83862-244-2

  • £350.00

This book provides an introduction to the basic elements of international franchising and an overview of the way that it is regulated in 28 jurisdictions. While this book certainly does not present readers with the complete answer to all the questions they may have about franchising in all the countries covered – that would require far more pages than it is possible to include in this one volume – it does seek to provide the reader with a high-level understanding of the challenges involved.

In this book: 


  • Editor’s Preface
    • Mark Abell, Bird & Bird LLP
  • What is Franchising?
    • Mark Abell, Bird & Bird LLP
  • Franchising as Part of an International Multichannel Strategy
    • Mark Abell, Bird & Bird LLP
  • The Regulation of Franchising around the World
    • Mark Abell, Bird & Bird LLP
  • Intellectual Property
    • Allan Poulter and Robert Williams, Bird & Bird LLP
  • Data Protection
    • Ruth Boardman, Francis Aldhouse and Elizabeth Upton, Bird & Bird LLP
  • Tax Considerations
    • Zoe Feller, Bird & Bird LLP
  • Trade Secrets and Franchising
    • Mark Abell and Jonathan Goldsworthy, Bird & Bird LLP
  • Franchisees as Consumers
    • Jiri Jaeger and Frederik Born , Bird & Bird LLP
  • Resolving International Franchise Disputes
    • Victoria Hobbs, Bird & Bird LLP
  • E-Commerce and Franchising
    • Ben Hughes and Francesca Longsworth, Bird & Bird LLP
  • The Competition Law of the European Union
    • Mark Abell, Bird & Bird LLP
  • The Impact of Brexit on Franchising
    • Mark Abell, Bird & Bird LLP
  • Editor’s Global Overview
    • Mark Abell, Bird & Bird LLP
  • Africa Overview
    • Nick Green, Bird & Bird LLP
  • GCC Overview
    • Melissa Murray, Bird & Bird LLP
  • Dispute Resolution Appendix
    • Pablo Berenguer, Bird & Bird LLP


  • Austria
  • Canada
  • Chile
  • China
  • Czech Republic
  • Denmark
  • France
  • Germany
  • Hong Kong
  • Hungary
  • India
  • Iran
  • Italy
  • Kazakhstan
  • Malaysia
  • Mexico
  • New Zealand
  • Poland
  • Russia
  • Saudi Arabia
  • Singapore
  • South Korea
  • Taiwan
  • Ukraine
  • United Kingdom
  • United States


Mark Abell, Bird & Bird LLP


Mark Abell is global head of Bird & Bird’s franchising, licensing and multichannel strategies team. He is based in London.

Over the past 34 years he has constantly advised a wide range of household names, particularly in the retail, food and beverage, education and healthcare sectors, on the development and implementation of their international expansion strategies and the corresponding re-engineering of their businesses.

Having written his doctoral thesis on ‘The Law and Regulation of Franchising in the EU’, Mr Abell has acted as an expert to the WIPO and WTO on franchising and is co-editor of the world’s leading legal periodical in his field of practice, the International Journal of Franchising Law.

Mr Abell is a member of the IBA Franchise Committee and the ABA Franchise Forum. He is a frequent speaker at both legal and commercial conferences around the world on franchising and multichannel strategies.

Mr Abell has published more than 500 articles in a wide variety of publications and journals. He is also the author of nine books, including European Franchising: Law and Practice in the European Community, The International Franchise Option, The Franchise Option: A Legal Guide, Franchising in India, Alternative Corporate Re-engineering and The Law and Regulation of Franchising in the EU. He is the co-author of the WIPO publication on franchising and currently edits the LexisNexis Encyclopaedia of Forms and Precedents volume on franchising, distribution and agency, a standard text of the UK legal profession. Mark is currently advising the Committee on Internal Market and Consumer Protection of the EU Parliament on potential new franchise legislation, and is the author of its recent report ‘Legal Perspective of the Regulatory Framework for Franchising in the EU’.

We Also Recommend